In the past few years, B2B (business-to-business) marketing and sales tactics have evolved more than they might have ever across any other scalable point in time.
With advanced B2B website platforms, mobile search prominence rising, and business marketing solutions such as video, social media, and drip marketing advancing: every business owner needs to embrace these changes to convert and stay alive.
At Brambaly, we have spent nearly two decades working with manufacturing, distribution, and wholesale partners just like you. We have heard and seen their growing pains adapting to this new digital world, and have learned quite a lot along the way. Below we have summarized a few of the top points that we make sure to include in all of our Brambaly business website designs and suggest all of our clients (or just blog readers!) utilize to drive conversions for their company!
#1) List Thorough Product Details
You would think this would be more obvious, but sometimes, it just isn't. Make sure that for every product you have listed on your site for sale, you have very detailed information about it! Include essential details such as height, width, weight, finishes, material, and applicable industries. If possible, try to include diagrams, schematics, images, and videos of the product isolated, as well as some of it in use. Getting your potential buyer all of the information they need upfront, without having them have to reach out to you asking simple questions, usually leads to a conversion.
#2) Make Your Contact Information Prominent
If you happen to forget step #1 or have a product that encourages inquiries and questions, make sure your company contact information is prominent across your site! Brambaly can design your website to include your contact info in the footer of your site, as well as build in several calls-to-action so that your phone number or email address are never more than a click away. Remember, the more someone has to search to find something that should be fairly obvious, the less likely they are to convert!
#3) Have Great Product Search and Filtering Tools
Again, segueing off of the previous point, if another client or user can't find what they are looking for on your page, quickly, they are way less likely to work with you. When you think about it, it makes sense, right? How many times have you spent hours and hours searching for a specific product to buy on just ONE website or in one brick and mortar store? Probably not very frequently. You'll most likely search on SITE X for a few minutes and if they don't have what you need, bye-bye! On to the competitor.
Luckily for you, Brambaly has state-of-the-art product filtering and search tools built into our business website platform and designs. We allow you to load all of your product lines into your site, and set filters for which users can search through to get to precisely what they desire.
Have hundreds of products that range across multiple industries, like a shoe company? No problem! We can set those segmented industry tags up for you, like "athletic," "work," or "leisure."
If there are further divisions within those industries, such as a specific manufacturer (Vans, New Balance, etc.) or product detail that you want to break down further, Brambaly can do that too.
Time is precious for the folks making purchases on your site, so why waste their time?! Get them from A to B quickly to convert more easily!
#4) Obtain Customer Information and Stay-In-Touch
When we first started this article, we mentioned how "drip marketing," something that Team Brambaly specializes in, is all of the rage these days. If you aren't too sure about what drip marketing is, you can head to another blog we composed about it how you can use it in your marketing strategy, here!
To summarize, there are now computer-based tools that, once embedded on your site, allow you to see WHO is visiting it, WHAT they did on it, and then leaves you with a WAY to contact them, usually via email. Ask Brambaly how we can help you develop a drip marketing campaign and to keep tabs on potential buyers, abandoned carts, and even snooping competitors!
If you don't want to go this far, we get that too! Other options such as newsletter/mailing list and contact forms are also essential to have on your site and are ways you can stay in touch with your client base. With this information gathered, you can turn the one-off customer into a repeat and loyal partner with special offers, news on upcoming products and events, and much more!
#5) Keep Your Website Up-to-date
Lastly, an up-to-date website, in both terms of what you offer, as well as the latest technology, is crucial to B2B conversions and lead generation. Making sure your product line is current, and that you are posting updates to your site will help you not only grow in the Google Search Results but also avoid any of those "oopsie, we no longer offer this product, sorry" moments. Whether you choose to update your site yourself or want the team at Brambaly to do it for you, we offer both options, and you can find out more about that by asking for a quote today!
When it comes to keeping your site's technology current, Brambaly has you covered there too. Before your site even officially launches, it will be mobile-optimized and can be armed with all of the latest-and-greatest web advancements as they roll out. Running your business is your job, let keeping an eye on the never-ending world of website developments and making the needed changes so that you can be successful, be ours!
To help your B2B company continue or begin to roll in great conversions, or to learn about the latest in business website or business marketing solutions: contact Brambaly for all of your questions today!