Below we will detail three reasons why email marketing has been and will be, an essential piece of your digital marketing strategy for years to come.
Constant Connectivity:
Chances are your customers are glued to their phone, checking email regularly. Gone are the days where we logged into a mail platform on our desktop PC when we got home from work to see what joke chain letters we were subjected to from our family. Mobile phones and tablets have become the new normal, and that constant ability to connect in an often-over-saturated tech world can be used to your advantage if done tastefully.
Customizable Content:
Email marketing should drive results. Using the best email marketing platforms out there today, many which our Brambaly team can recommend for you, your messages can be custom designed from top to bottom. You can include perfectly formatted images, text, forms, coupons, or whatever else you think would appeal to your customers, all using relatively easy-to-use tools with very detailed analytics to track performance. For most email marketing platforms, you can see who opens your correspondence, what links they click on, run some A/B tests, and much more. This data can then be utilized to create even more successful campaigns next time around.
Email Marketing is Inexpensive:
Last, but not least, is the relatively inexpensive nature of email marketing. If you keep an up-to-date mailing list, which you can source from your website, social media, or in-person interactions, you can reach a vast population of people interested in YOU for mere pennies.
All and all, email marketing is a tactic that stays relevant today, even amongst the rise of social media and other forms of modern advertisement. If you are looking to find out how to implement email marketing campaigns in your current strategy, feel free to contact the expert team at Brambaly to talk more about it today!